As the world stood still facing the threat that was the COVID-19 pandemic, it was easy to narrow in on the disease to a point that other various diseases and conditions that can severely alter one’s lifestyle were almost forgotten.
Almost all.
In the midst of it all, Gleneagles KL took on the challenge to send a message of hope and recovery through our #BeatTheOdds digital campaign. We kept the focus on reaching out to inspire and keep the public aware of life around cardiac diseases and other procedural treatments for life altering conditions through real and first-hand stories of patients who have experienced the scares, gone through the life-saving procedures, recovered, and are now living to tell their tales.
To realise this heartwarming and inspiring campaign, we centered communications in a microsite while we used various still and video Facebook posts to reach out to more people.
Facebook Post
