Road Domination afoot with the MODENAS Dominar D400 UG Launch

Boasting much welcomed aesthetic and performance upgrades, the MODENAS Dominar D400 UG made its way to Malaysian shores in a live Virtual Launch from the Malaysia’s capital, Kuala Lumpur.

The campaign which sees 400cc Sports Tourer be made available in 2 attractive colours ran for almost a month and was the first time MODENAS ran daily countdown teasers – much to the appreciation of its fans.

The campaign garnered close to 40 million reach while averaging around 190 million impressions.

 

Client:

MODENAS

Motosikal dan Enjin Nasional Sdn Bhd or in short MODENAS, is a Malaysian company that designs, develops and manufactures motorcycle. The Company was established in 1995 and delivered its first Modenas motorcycle in November 1996 named the Kriss110, a moped model. The first Kriss 110 was previewed to the public during the Malaysian National Day parade in 1996 and began mass production at the end of 1996. Having its operations based in a small town in Gurun, Kedah, which is situated on the northern part of Malaysia, the Company’s emblem is a silhouette of the infamous “GunungJerai”, which can be viewed clearly from the factory.